Working in customer service and advice within financial services since 2004, James has built a reputation on trust and integrity by helping others, winning multiple national awards over the years.
Creating EastWing Grooming Co with fellow director Gary was a long-time dream realised, being able to build something unique and our very own. With a love of sharp suits to extreme sports, setting the standards high and pushing boundaries is a passion not a chore for him.
With the Rich Citrus beard range being a personal favourite due to its fresh, sharp and sweet aroma, it works perfectly for James from a meeting at the office in his best 3-piece suit to the sweat, mud and blood of high octane woodland survival sport.
A lover of fast cars, action movies, spicy food and funky tunes, James enjoys life. Being an ambassador of the Dogs Trust re-homing centre for years, James has helped raise over £15,000 for the charity together with friends and colleagues. With his cheeky Jack Russell Dexter, you can often find him enjoying the outdoors with his love Shelley and young son Bodhi.
Picture taken by Samantha Pells